Most companies struggle to align their Marketing & Sales teams causing friction and lost revenue. Christine Hunter, VP of Marketing at Infor, describes how she aligns Marketing with Sales to hit growth goals. Christine explains her view of Marketing's role and the shared sales metrics her team uses to hit revenue goals and drive accountability.
Our Guest, Christine Hunter LinkedIn: https://www.linkedin.com/in/christinebhunter/
Ways to Tune In
- Spotify: https://open.spotify.com/episode/7uvpg6oHLrlzUaEfhHBWt3
- Apple iTunes: https://podcasts.apple.com/us/podcast/how-to-align-marketing-sales-christine-hunter-revenue/id1538449270?i=1000496934190
- YouTube (Video): https://www.youtube.com/watch?v=88rMzMDNhVo