The Revenue Hustle
Executing Account Based Marketing- Russ Gould-The Revenue Hustle #5

Executing Account Based Marketing- Russ Gould-The Revenue Hustle #5

January 17, 2021

Russ Gould explains that Account Based Marketing (ABM) isn’t just for marketing. Russ breaks down how to create and execute ABM across marketing & sales. 

Russ has over 15 years experience as a B2B marketer including roles as Vice President and Senior Director of Product Marketing, Demand Generation, Strategic Planning, and more.

 

Our Guest: Russ Gould

Russ on LinkedIn: https://www.linkedin.com/in/rjgould/

 

Ways to Tune In:

Successful Campaigns are Co-Created by Marketing & Sales -Margaret Irons- The Revenue Hustle #4

Successful Campaigns are Co-Created by Marketing & Sales -Margaret Irons- The Revenue Hustle #4

January 5, 2021

We're joined by Margaret Irons., VP of Marketing & Communications at 3Pillar Global. Margaret was named PR Week’s 40 Under 40, an annual publication recognizing professionals who are redefining the role of communications, PR, and marketing.

 

Tune in as we get into the detail of her experience and how long-time frenemies Marketing & Sales must co-create campaigns in order to ensure successful outcomes! Margaret also discusses why Marketing should be on sales calls and how her team stays creative while working 100% remote.

Our Guest: Margaret Irons

Margaret on LinkedIn: https://www.linkedin.com/in/margaretirons/

 

Resources Mentioned in Episode

 

Ways to Tune In:

F the Funnel and Emphasize the Customer Experience -Jeff Pedowitz- The Revenue Hustle #3

F the Funnel and Emphasize the Customer Experience -Jeff Pedowitz- The Revenue Hustle #3

November 19, 2020

We are joined by Jeff Pedowitz, CEO of the Pedowitz Group.

Jeff has helped over 1,400 companies engage their customers, go digital and grow revenue. In this segment, you’ll learn about one of Jeff’s #1 Revenue Rules: F the funnel.

Marketing and sales execs are so focused on getting new deals that they overlook their current customer relationships. In this segment, you’ll learn about one of Jeff’s #1 Revenue Rules: F the funnel and emphasize your customer experience.

 

Our Guest: Jeff Pedowitz

Jeff’s LinkedIn: https://www.linkedin.com/in/jeffpedowitz/

 

Resources Mentioned in Episode

 

Ways to Tune In:

How COVID-19 has changed B2B Selling - Lorin Coles -The Revenue Hustle #2

How COVID-19 has changed B2B Selling - Lorin Coles -The Revenue Hustle #2

November 9, 2020
COVID-19 has shined a bright spotlight on the need for change and accelerated the trends that we have known were coming to B2B Sales. Lorin Coles, CEO of Alliancesphere, joins us to share insights on those changes with data, facts, and real world use cases.
 
As Lorin puts it: The new normal is a myth, it’s actually about the “Great Reset” for Sales. The winners will be the ones who “get it”, “live it”, and “do it” everyday! The time is now to do a “gut check” to see if you have what it takes to be a modern sales leaders or seller for the post COVID-19 world! If so, it will be highly lucrative and personally rewarding ride! If not, you may find yourself looking for a new profession or role.
 
The Revenue Hustle LinkedIn: https://www.linkedin.com/company/the-...
The Revenue Hustle Website: http://therevenuehustle.com/
 
 
 
How to Align Marketing with Sales - Christine Hunter - The Revenue Hustle #1

How to Align Marketing with Sales - Christine Hunter - The Revenue Hustle #1

October 30, 2020

Most companies struggle to align their Marketing & Sales teams causing friction and lost revenue. Christine Hunter, VP of Marketing at Infor, describes how she aligns Marketing with Sales to hit growth goals. Christine explains her view of Marketing's role and the shared sales metrics her team uses to hit revenue goals and drive accountability. 

 

Our Guest, Christine Hunter LinkedIn: https://www.linkedin.com/in/christinebhunter/

 

Ways to Tune In

 

 

Play this podcast on Podbean App