The Revenue Hustle

Qualified Marketing Leads Still Matter- The Revenue Hustle #16 - Mallory Lee

May 11, 2022

We're joined by the Vice President of Revenue Operations at Terminus, where she works daily with the sales & marketing teams. Mallory is a big supporter of focusing on metrics that matter. Revenue over visits. Conversion rates over total lead flow. 


Mallory's Revenue Rules: 

1. Marketing Qualified leads still matter

2. In operations, you need to measure what matters.


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