The Revenue Hustle

Qualified Marketing Leads Still Matter- The Revenue Hustle #16 - Mallory Lee

May 11, 2022

We're joined by the Vice President of Revenue Operations at Terminus, where she works daily with the sales & marketing teams. Mallory is a big supporter of focusing on metrics that matter. Revenue over visits. Conversion rates over total lead flow. 

 

Mallory's Revenue Rules: 

1. Marketing Qualified leads still matter

2. In operations, you need to measure what matters.

 

Connect with Mallory on LinkedIn: 

https://www.linkedin.com/in/mallorylee/

 

Where you can listen:

• iTunes: https://podcasts.apple.com/us/podcast/qualified-marketing-leads-still-matter-the-revenue/id1538449270?i=1000560516384

• Spotify: https://open.spotify.com/episode/2E9NyPzTq7fWCUOX4Q787F?si=9691062723094ef8

• Youtube: https://youtu.be/1aNiFGm8KXQ

 

 

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