The Revenue Hustle

Keys to Successful Sales Transformations - The Revenue Hustle #19 - Steve Frost

September 7, 2022

Steve Frost, VP of Revenue Research and Advisory at TSIA, joins us on the latest segment of the Revenue Hustle. Steve advises technology and services companies on the best practices for driving sales transformations. This is a rich conversation on how companies must change from a 'sales mindset' to a 'revenue mindset' and all teams that touch the customer play a critical role in growth. 


Steve's Revenue Rules:

1. Helping will sell. Selling won't help.

2. Changing the comp plan is not transformation. 


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