Episodes
Wednesday May 11, 2022
Qualified Marketing Leads Still Matter- The Revenue Hustle #16 - Mallory Lee
Wednesday May 11, 2022
Wednesday May 11, 2022
We're joined by the Vice President of Revenue Operations at Terminus, where she works daily with the sales & marketing teams. Mallory is a big supporter of focusing on metrics that matter. Revenue over visits. Conversion rates over total lead flow.
Mallory's Revenue Rules:
1. Marketing Qualified leads still matter
2. In operations, you need to measure what matters.
Connect with Mallory on LinkedIn:
https://www.linkedin.com/in/mallorylee/
Where you can listen:
• Spotify: https://open.spotify.com/episode/2E9NyPzTq7fWCUOX4Q787F?si=9691062723094ef8
• Youtube: https://youtu.be/1aNiFGm8KXQ
Tuesday Apr 26, 2022
Speaking Your Customer’s Language - The Revenue Hustle #15 - Darshan Jain
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
We're joined by Darshan Jain, who is a VP at Blue Prism where he leads the Banking, Financial Services, and Insurance (BFSI) industry practice
in the Americas. Darshan uses his 30+ years of experience leading transformative change to help organizations navigate the intelligent automation journey using Blue Prism’s digital workforce.
Darshan is a skilled communicator and he shares how properly communicating with customers drives revenue!
Darshan's Revenue Rules:
- Understand the language of your target customer
- Growing customer accounts requires a new conversation
Connect with Darshan on LinkedIn:
https://www.linkedin.com/in/darshanjain/
Where you can listen:
Wednesday Feb 16, 2022
Marketers can run Sales Teams and be CRO - The Revenue Hustle #14 - Rebecca Grimes
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
On the latest episode of the Revenue Hustle, we are joined by Ruby's CRO Rebecca Grimes. She shares her journey of being a lifelong marketer to becoming CRO and now running both sales and marketing teams! Rebecca shares what marketers must learn to become CROs and how to avoid potential pitfalls.
Rebecca's Revenue Rules:
1. Marketers can run sales organizations.
2. Throw out the play book and lean into agility and data driven decisions.
Connect with Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccalgrimes/.
Where you can listen:
Monday Jan 03, 2022
The Future Of SDRs - The Revenue Hustle #13 - David Dulany
Monday Jan 03, 2022
Monday Jan 03, 2022
Learn about the future of SDRs with David Dulany, CEO of Tenbound. David has led SDRs teams at various SaaS companies and then started Tenbound to improve SDR teams for SaaS companies. Tune in to learn about the future of the SDR model, why SDRs get a bad reputation, and why "watering concrete" is part of the job.
His Revenue Rules:
- SDR model is not going away.
- SDR’s must care about the people they are cold calling.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidkdulany/
Resources mentioned:
Where you can listen:
Monday Nov 29, 2021
Monday Nov 29, 2021
On the latest episode David Ryan, CEO of Gray Matters Group, explains what professional service firms must do to grow their revenue. David works with many top professional service firms to help them unlock breakthrough growth and shares the approach he uses.
His Revenue Rules:
- Activate your consultants to sell
- Be mindful of the client experience
Connect with David on LinkedIn: https://www.linkedin.com/in/davidryangmg/
Ways to Listen:
Thursday Nov 04, 2021
Mistakes CMOs make that get them FIRED - The Revenue Hustle #11 - MarkTack
Thursday Nov 04, 2021
Thursday Nov 04, 2021
On the latest episode of the Revenue Hustle, we're joined by Mark Tack, a 6 time CMO. Mark shares 2 common mistakes CMOs make that get them fired! Mark speaks from experience as he learned these lessons the hard way! Mark grew of these experiences and created his Growth Engine framework that he discusses in depth.
Mark's Revenue Rules:
- It's all about the pipeline
- CMOs need a scoreboard when building a growth engine
Connect with Mark on Linkedin: https://www.linkedin.com/in/marktack/
Resources mentioned in the episode:
Way to listen:
- iTunes: https://podcasts.apple.com/us/podcast/mistakes-cmos-make-that-get-them-fired-the-revenue/id1538449270?i=1000540752596
- Spotify: https://open.spotify.com/episode/0RR7JE3GMaKwZWW8iUG2Gf?si=jVXAEJFBROW-w_fbPwInfA
- Youtube: https://www.youtube.com/watch?v=xKf15mRPj3Q&t=1532s
Monday Oct 04, 2021
Monday Oct 04, 2021
On the latest episode of The Revenue Hustle, we're joined by Gaurav Harode who is the CEO of Enablix. Enablix is a a sales enablement platform that helps marketers enable sales to accelerate pipeline and win more deals.
Guarav's Revenue Rules
- An enabled Sales Rep is more important than any marketing channel.
- Buyer context is everything
Connect with Guarav: https://www.linkedin.com/in/gharode/
Ways to Listen:
Tuesday Sep 21, 2021
Aligning Marketing With Finance - Cody Ward- The Revenue Hustle #9
Tuesday Sep 21, 2021
Tuesday Sep 21, 2021
On the latest segment of the Revenue Hustle, we're joined by Cody Ward, Senior Director Demand Generation at Conexiom.
Cody's Revenue Rules:
- Marketing must report in the same format as the CFO. Think of yourself as a marketer AND as a business strategist.
- Marketing must bring everyone along for the ride
Connect with Cody:
- LinkedIn: https://www.linkedin.com/in/codyward/
- Personal Website: https://www.codyward.com/
Ways to Tune In:
Monday May 10, 2021
Bubble Wrap the Customer Experience - Jen Spencer- the Revenue Hustle #8
Monday May 10, 2021
Monday May 10, 2021
On the latest segment of the Revenue Hustle, we're joined by Jen Spencer. Jen is currently the Chief Revenue Officer of SmartBug Media.
Jen's #RevenueRules:
- Bubble wrap the customer in the Sales to Customer Success handoff
- Don't be afraid to slow down the sales process
Our Guest: Jen Spencer
Jen on LinkedIn: https://www.linkedin.com/in/jenspencer/
Ways to Tune In:
Friday Feb 12, 2021
Friday Feb 12, 2021
On the latest segment of the Revenue Hustle, we're joined by Jessica Dodson. Jessica is currently the Senior Director Marketing of Rundeck at PagerDuty.
Jessica's #RevenueRules:
- The account is the common thread between marketing and sales.
- Data and intent are today’s marketing differentiators
Our Guest: Jessica Dodson
Jessica on LinkedIn: https://www.linkedin.com/in/jessicagunsday/
Ways to Tune In: